Last Friday I facilitated the first Strategic Planning Session for Piedmont Arts in Martinsville VA. As I mentioned previously, Piedmont Arts is a dynamic and award-winning visual and performing arts center in SW Virginia. The session was held on Zoom for FIVE hours with the board and staff and WE MADE IT! Individual activities, breakout rooms, crowd-sourcing collective knowledge, and “bio breaks” made it work. I am thankful for the opportunity to co-facilitate a virtual 1 and 1/2 day Creative Bootcamp through Launch Greensboro this summer - being a part of that allowed me to integrate best practices in virtual workshops.

We meet up with the Long Range Planning Committee in early October to review the information and new ideas generated in that session to begin hashing out the plan. That 3 hour session will move the needle from ideation and analysis to designing the plan.

So, that being said, I need to spend the next few weeks working on writing projects - whee! This is my first stab at academic writing - with my previous job as gallery director I wrote A LOT, including a paid article for the Surface Design Journal. Academic writing is a whole other ball of wax, and frankly fairly intimating to me. However I am a fan of picking the low hanging fruit first, and am working on a draft for a journal focused on arts entrepreneurship education to submit an article on the research, curriculum design, delivery, and assessment of my basic arts entrepreneurship course. First developed at Morehead State as part of the Arts Entrepreneurship Minor Program I created, it is now pivoted to “Micro-Enterprise for Creatives” at UNC-Greensboro where I am now Assistant Professor of Arts Administration. And of course it is now virtual, thanks to our current “situation”.

As part of the article resources include current and previous syllabi, I will be sharing a list of books that are my go-to in teaching creative entrepreneurship at the college level and to adult learners. Here it is for you! If you have any books you would recommend, please comment below - I would love to hear about them!

Take care and stay safe,

Jennifer

IN GENERAL

Battenfield, Jackie. (2009). The Artist’s Guide: How to Make a Living Doing What You Love. IN: Da Capo Lifelong Books.  ISBN: 978-0306816529

Clark, Tim., Osterwalder, A., Pigneur, Y. (2010). Business Model You: A One-Page Method for Reinventing Your Career. NJ: John Wiley & Sons, Inc. ISBN: 978-1118156315

Cobb, Peter, et al. (2018, 2nd Ed.). The Profitable Artist: A Handbook for All Artists in the Performing, Literary, and Visual Arts. NY: New York Foundation for the Arts.  ISBN: 978-1621536420

Congdon: Lisa. (2014). Art Inc.: The Essential Guide for Building Your Career as an Artist. NY: Chronicle Books. ISBN: 978-1452128269

Guillebeau: Chris. (2017). Side Hustle: From Idea to Income in 27 Days. NY: Currency. ISBN: 978-1524758844

Horowitz, Sarah. (2012). The Freelancer’s Bible: Everything You Need to Know to Have the Career of Your Dreams - On Your Terms. NY: Workman Publishing Company. ISBN: 978-0761164883

Kawasaki, Guy. (201). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. NY: Penguin Books. ISBN: 978-0241187265

Ries, Eric. (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. NY: Crown Publishing Group/Random House. ISBN: 978-0-307-88789-4

Andrews, Richard S. (2020). Arts Entrepreneurship: Creating a New Venture in the Arts. NY: Routledge. ISBN: 978-1-138-88974-3

MARKETING

MacNeil, Natalie. (2015). The Conquer Kit: A Creative Business Planner for Women Entrepreneurs.  NY: TarcherPerigee. ISBN: 978-0399175770

ENTREPRENEURIAL MINDSET/DESIGN THINKING

Brown, Tim. (2009). Change by Design: Designing Your Life: How to Build a Well-Lived Joyful Life. NY: Alfred A. Knopf. ISBN: 976-1101875322

 Burnett, Bill, Tim., Evans, Dave. (2016). Business Model You: A One-Page Method for Reinventing Your Career. NJ: John Wiley & Sons, Inc. ISBN: 978-1118156315

Whitaker, Amy. (2016). Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses. NY: HarperBusiness. ISBN: 978-0062358271 

FINANCIAL/LEGAL/LOGISTICS

Bhandari, Heather., Melber, J. (2017). Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career. NY: Free Press. ISBN: 978-1501146169

Crawford, Tad., (2010). Legal Guide for the Visual Artist. NY: Allworth. ISBN: 978-1581157420

Fotopulos, Dawn. (2014). Accounting for the Numberphobic: A Survival Guide for Small Business Owners. NY: AMACOM. ISBN:  978-0814434321

Luttrull, Elaine G. (2013). Art & Numbers: A Financial Guide for Artists, Writers, Performers, and Other Members of the Creative Class. IL: Agate Publishing. ISBN:  978-1932841756

Starting a Business All-in-One For Dummies. (2019, 2nd Ed.). NJ: John Wiley & Sons. ISBN: 978-1119565215

PEDAGOGY/CURRICULUM ASSISTANCE

Neck, Heidi., Greene, P., Brush, C. (2014). Teaching Entrepreneurship: A Practice-Based Approach. UK: Edward Elgar Publishing. ISBN:  978-1782540694

Hart, James D. (2018). Classroom Exercises for Entrepreneurship: A Cross-Disciplinary Approach. UK: Edward Elgar Publishing. ISBN:  978-1788971867